Finding the ideal wine, beer, or spirit is a personal journey influenced by your tastes, the occasion, and the accompanying meal. Turn Up NYC acknowledges the distinct contributions that wine and spirits make to the drinking experience. Our wines, made from various grape varietals and fermentation processes, have a distinct flavor profile that sets them apart from other alcoholic beverages. Similarly, our spirits are known for their rich flavors and complexity, the result of meticulous distillation techniques. If you're looking for an exceptional wine to complement a special meal, or a unique spirit to add to your cocktail creations, our selection is tailored to your sophisticated tastes.

Our collection includes a wide variety of high-quality wines, each with its own unique flavor profile. Our knowledgeable staff is committed to helping you understand the subtle differences between wines, ensuring that you select a bottle that not only complements your meal but also enhances your overall dining experience. Turn Up NYC offers the following wine categories:

• Red: Red wines with their rich and full-bodied profiles, make them ideal for pairing with robust dishes like red meats and hearty stews to enhance the flavors. Their range, from smoothly velvety to deeply tannic, provides a complex experience, encouraging red wine enthusiasts to dig into the nuances of each bottle. Red wines' depth and complexity make them more than just a beverage; they complement and intensify the flavors of the meal.
• White: White wines are remarkably versatile, ranging from the crisp, refreshing zest of citrus to the lush, creamy textures that grace the palate. White wines are proof of the winemaker's craft, offering a refreshing complement to any dining experience. They can be enjoyed with a variety of dishes, from soft seafood to rich meats, or on their own.
• Rosé & Blush: Rosé and blush wines strike an amazing balance between the lightness of white wines and the fruitiness of reds, producing a refreshing beverage with subtle red fruit notes. These wines are ideal for enjoying warm outdoor occasions or as a sophisticated aperitif, capturing the joy of dining al fresco or celebrating life's small moments. Rosé and blush wines are a popular choice for any occasion, capturing the essence of summer in every glass.
• Champagne & Sparkling: Champagne and sparkling wines, known for their bubbling sensation, these wines serve as a symbol of celebration, accompanying events in life from appetizers to desserts with their signature bubbles and diverse flavor profiles. Whether toasting to a special occasion or enjoying a casual brunch, the lively nature of these sparkling delights adds a sophisticated sparkle to the dining experience.
• Dessert & Port: Dessert and port wines, with their rich sweetness, are the perfect end to any meal, providing a luxurious experience that rivals the dessert itself. The concentrated flavors of fruits, chocolate, and spices add a rich depth to these wines, making them an exquisite treat to savor slowly. Whether served with a dessert or on their own, these wines capture the artistry of winemaking, transforming the end of a meal into a memorable moment of pleasure.

• Cabernet Sauvignon: This varietal is the king of red wines, hailing from the Bordeaux region of France but now grown throughout the world. Its thick skin and high tannin content allow it to age gracefully, resulting in richer flavors over time. It thrives in a variety of climates, producing wines that range from bold and intense to elegant and refined, making it a popular choice among red wine lovers.
• Chardonnay: Chardonnay, which originated in the Burgundy region of France, is the world's most popular white wine grape. Its adaptability to various climates and winemaking techniques helps a diverse range of styles, from unoaked mineral-driven wines to opulent and oaky. Its inherent versatility extends to food pairings, enhancing everything from simple seafood dishes to complex, creamy sauces.
• Sauvignon Blanc: This aromatic grape variety is most commonly associated with the Loire Valley of France and New Zealand. It is well-known for producing crisp, dry, and refreshing wines with high acidity and distinct flavors of lime, green apple, passion fruit, and grass. Sauvignon Blanc complements the freshness of summer salads, the richness of fatty fish, and the intensity of Thai and Vietnamese cuisine.
• Red Blends: Blending different red wine grapes allows winemakers to create complex, multidimensional wines that combine the best features of each variety. This practice has a long history, especially in Bordeaux, where blending has been elevated to the status of art. Red blends can be soft and fruity or rich and full-bodied, offering an exciting palate experience.
• Pinot Noir: This grape, from the Burgundy region of France, is well-known for being difficult to grow and requiring a specific climate to thrive. When the conditions are right, it produces some of the world's most profound and nuanced wines, with aromas ranging from cherries to raspberries to forest floor. Pinot Noir's elegant profile makes it a versatile pairing choice, enhancing the flavors of a wide range of dishes.
• Pinot Grigio: This grape variety, also known as Pinot Gris, delivers wines ranging from light and crisp to full and rich, depending on region and winemaking technique. Pinot Grigio's light body makes it an excellent aperitif and versatile pairing with light pasta dishes, seafood, and poultry, providing a refreshing counterbalance to light and delicate flavors.
• Rose: Rosé wines are made from a wide range of grapes and produced in such a way that the juice has little contact with the skins, giving the wine its distinct pink hue. They can be found all over the world, with the most notable examples coming from Provence, France. Rosés are well-known for their ability to complement a variety of dishes, from grilled meats to salads and seafood, capturing the essence of summer in a glass.

• France: France, as the historical heartland of winemaking, sets a global standard for its diverse and prestigious wine regions. From Bordeaux's powerful reds to Burgundy's nuanced Pinot Noirs and Chardonnays, and Champagne's iconic sparkling wines, French wines are known for their sophistication, terroir expression, and unrivaled quality. These wines reflect centuries of winemaking tradition and innovation, making France an ideal destination for wine lovers.
• Italy: Italy's wine heritage is as diverse as its landscape, spanning a wide range of styles and flavors. Italian wines, from the robust Barolos and Barbarescos of Piedmont to the vibrant Chiantis of Tuscany and the refreshing Proseccos of Veneto, are evidence of the country's regional diversity and culinary appeal. Italy's winemaking prowess stems from a deep connection to local traditions and terroirs, resulting in a fusion of ancient techniques and modern innovation.
• Spain: Spain's vinicultural regions produce a diverse range of wines, including age-worthy Riojas and fresh and aromatic Albariños in Galicia. Spanish wines are distinguished by their wide range of grape varieties, traditional aging processes, and the dynamic contrast between classic and modern winemaking techniques. Spain's rich wine culture is inextricably linked to its cuisine, making these wines excellent pairings for a variety of dishes.
• Germany: Germany's winemaking is associated with Riesling, a grape that produces wines renowned for their balance of sweetness and acidity, ranging from bone-dry to lusciously sweet. The cool climate of regions such as Mosel and Rheingau allows the production of wines of exceptional freshness and precision. German wines are gaining global recognition for their quality and versatility, making them excellent pairings with everything from spicy Asian cuisine to traditional German dishes.
• Argentina: Argentina, best known for its Malbec, has emerged as a producer of rich, full-bodied red wines that have piqued the interest of wine lovers all over the world. Argentina's high-altitude vineyards in Mendoza and cooler climate varietals in Patagonia demonstrate the country's unique terroir and innovative winemaking. Argentine wines are known for their bold flavors, making them perfect for pairing with grilled meats and hearty meals.
• United States: The American wine industry has thrived, particularly in California, Oregon, and Washington, producing a wide range of varietals and styles. American winemakers are known for their pioneering spirit, which covers both traditional and experimental winemaking methods. From California's world-renowned Cabernet Sauvignons and Chardonnays to Oregon's delicate Pinot Noirs and Washington's robust Syrahs, the United States boasts a diverse range of high-quality wines that reflect the changing landscape of American viticulture.
• New Zealand: New Zealand, best known for its Sauvignon Blanc, has established a reputation for vibrant, aromatic wines that are in high demand around the world. The cool climate and varied terrain contribute to high-quality Pinot Noir, Chardonnay, and other varietals. New Zealand's commitment to sustainability and expressive, fruit-forward wines showcases the country's modern winemaking approach, with each region bringing its own distinct characteristics and emphasis on quality.

• Bordeaux: Bordeaux, France, is famous for its legendary red blends made primarily from Cabernet Sauvignon and Merlot grapes, which are valued for their depth, complexity, and aging potential. Bordeaux whites, both sweet and dry, are highly regarded, demonstrating the versatility and excellence of the region's terroir. This region is well-known for its structured, elegant wines, which have captivated wine lovers for centuries.
• Tuscany: Tuscany is the heart of Italian winemaking, and the beauty of the landscape is matched only by the quality of the wines. Tuscany is well-known for Sangiovese-based wines like Chianti and Brunello di Montalcino, and the wines are as unique as the region's history. These wines are well-known for their ability to complement Italian cuisine, demonstrating the deep connection between the land, its people, and its food.
• Rioja: Rioja, Spain, is known for its vibrant Tempranillo-based red wines, which range from fruity and approachable to deeply complex and age-worthy. Rioja's commitment to traditional oak barrel aging imparts a distinct smoothness and complexity to the wines, cementing its reputation for quality and tradition in Spanish winemaking.
• Burgundy: Burgundy, in France, is renowned for its refined winemaking, particularly Pinot Noir and Chardonnay. The emphasis on terroir and the nuanced expression of specific vineyard sites results in wines that are highly regarded for their elegance, complexity, and ability to convey a sense of place. Burgundy remains a benchmark for winemakers and wine enthusiasts around the world, with many aspiring to achieve its delicate balance of power and refinement.
• Napa Valley: Napa Valley, California, is a showcase for American winemaking excellence, particularly its robust Cabernet Sauvignon. The region's innovative spirit, combined with its favorable climate and diverse soils, helps winemakers to produce wines of exceptional depth, richness, and variety. Napa Valley wines demonstrate the dynamic and forward-thinking approach to viticulture and winemaking that distinguishes the best of American wine production.

Turn Up NYC's selection shows a commitment to quality and variety, catering to all tastes and occasions. Our trained staff is here to help you navigate our extensive selection and find the best option for your needs.

Turn Up NYC offers a wide range of spirits to meet the diverse tastes of our customers. Our selection includes a wide variety of premium spirits, each with its own unique flavor and characteristics. Whether you're looking for a new spirit to try on your own or the perfect ingredient for your cocktail recipes, our knowledgeable staff is dedicated to assisting you in discovering a spirit that truly speaks to your tastes. Turn Up NYC offers the following spirit categories.

• Vodka: Vodka, with its neutral profile and smooth finish, is an excellent base for a variety of cocktails. This spirit's versatility and purity make it a popular choice in bars all over the world, particularly among those who prefer a clean, unobtrusive base for their mixed drinks. Whether in a classic martini or a modern cocktail, vodka's appeal stems from its versatility and ability to highlight other ingredients.
• Whiskey: Whiskey is a testament to the art of distillation, aging, and blending, with a variety of styles that capture the essence of their respective regions. This category contains a wide variety of flavors, including the peaty depths of Scotch whisky, the sweet, corn-rich character of American Bourbon, and the smooth, triple-distilled nature of Irish whiskey. Whiskey enthusiasts enjoy delving into its complexities, whether neat, on the rocks, or as the foundation for a well-crafted cocktail.
• Sake: Sake, Japan's renowned rice wine, strikes an ideal balance between tradition and delicate flavors that range from light and floral to rich and savory. Its nuanced flavor profile pairs well with a variety of dishes, particularly those from its native Japanese cuisine, making it a versatile choice for pairing or as a refined beverage on its own. Sake's unique production process and variety of styles offer insight into the depths of Japanese fermenting craftsmanship.
• Tequila: Tequila, the soul of Mexico, is well-known for its bold, agave-driven flavors that range from bright and peppery to smooth and aged. This spirit is the base for many popular cocktails, most notably the Margarita, but it also shines in more subtle sipping options that highlight its complexity and depth. Tequila's rich cultural heritage and diverse expressions make it an appealing spirit for both casual and serious drinkers.
• Rum: With each sip, rum captures the spirit of the tropics, with flavors ranging from light and crisp to dark and richly aged. This sugarcane-based spirit is as diverse as the islands from which it originates, transporting the drinker to sandy beaches with its sweet, fruity notes or to a refined tasting room with its complex, aged variations. Rum's versatility in both cocktails and sipping experiences demonstrates its long-lasting popularity.
• Gin: Gin's longstanding popularity stems from its botanical bouquet, which is led by the distinct character of juniper. This spirit, which once fueled the British Empire's navy and inspired the classic London dry style, is still driving mixology innovation and creativity. Gin is the star of many iconic cocktails, including the Gin and Tonic and the Martini, offering a refreshing and aromatic experience that is both versatile and distinct.
• Brandy: Brandy, with its rich, warming character, is distilled from wine or fermented fruit juice and is available in a wide range of flavors, from the elegantly smooth Cognacs and Armagnacs of France to vibrant fruit brandies from around the world. This spirit is known for its complexity and depth, and it is best enjoyed neat or with minimal garnish to fully appreciate its subtle flavors. Brandy is a popular choice among spirits enthusiasts due to its long history of craftsmanship and aging.
• Liqueur: Liqueurs are the spirits industry's flavor artists, infusing fruits and herbs, spices, and coffee. These sweet, often colorful concoctions give cocktails depth and interest by combining sweetness and flavor. Liqueurs, whether used as a key ingredient in a mixed drink, sipped as a digestif, or drizzled over dessert, are a fun and versatile way to improve a wide range of beverages and dishes.

• United States: The global success of Kentucky Bourbon and Tennessee Whiskey demonstrates the richness and diversity of the United States' spirit culture. From small craft distilleries to iconic brands, American spirit makers are innovating within traditions to create unique vodkas, gins, rums, and other beverages. This combination of heritage and innovation propels the United States to the forefront of the spirits industry, with something to suit every taste.
• France: Cognac and Armagnac, both distilled from wine and known for their depth and character, define France's spirit legacy. Aside from these, France produces an excellent variety of liqueurs and eaux-de-vie that reflect centuries of distilling expertise. French spirits are synonymous with sophistication, with unmatched quality and craftsmanship.
• Ireland: Irish whiskey is renowned for its exceptionally smooth, triple-distilled quality, making it a popular choice among whiskey enthusiasts worldwide. Ireland's whiskeys range from peated malts on rugged coastlines to light, grain-based blends in the countryside, making them both diverse and approachable. This whiskey-making tradition, which is deeply rooted in Irish culture, continues to captivate and delight with each sip.
• Japan: Japan's spirits, particularly whiskies, have received worldwide recognition for their meticulous craftsmanship and refined profiles. Japanese sake, a staple of the country's culinary tradition, ranges from robust and savory to light and sweet, demonstrating rice's versatility as a fermenting ingredient. Each bottle shows Japan's dedication to quality and refinement, offering a unique tasting experience.
• Italy: Italy's contribution to the spirits industry is highlighted by its rich, flavorful grappa, bitter amaro, and zesty limoncello, which reflect the country's regional diversity and culinary heritage. Italian spirits are often consumed as part of the aperitivo or digestivo ritual, demonstrating their importance in dining and socializing. These spirits exemplify Italy's love of rich flavors and traditions.
• Mexico: Tequila and mezcal, spirits that capture the essence of the agave plant in their bold and complex flavors, are the most famous products of Mexico's distilling tradition. Mexican spirits, ranging from Jalisco's smooth, sippable tequilas to Oaxaca's smoky, artisanal mezcals, reflect the country's rich cultural history and innovative spirit. Each sip tells a story about tradition, terroir, and craftsmanship, making Mexican spirits an appealing exploration for both experts and casual drinkers.

Turn Up NYC offers a diverse selection of spirits to suit every taste, occasion, and budget. Whether you are an enthusiast or a casual drinker, our trained staff is here to help you navigate our extensive selection and find the best option for your specific needs. Turn Up NYC, Located at 2171 3rd Avenue, New York, NY 10035, is your go-to spot for a diverse selection of alcoholic beverages suitable for every occasion. We invite you to come in and discover our extensive collection of quality spirits and wines or to browse our selections online at www.turnupnyc.com or contact us at (212) 289-3322 for personalized advice.